QUAL4BUSINESS
Leading Strategy in a Changing World
Why do we need QUAL4Business?
QUAL4Business is an event dedicated to qualitative research, directed at managers, researchers, decision-makers. The World is creating larger than ever amounts of data and this process tends to increase at higher rates. This presents both challenges and opportunities for businesses around the world. From data collection and analytics, to decision-making, there is a path that should be taken with the support of technology and strategy, to reach optimal results. Implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Why you should attend
QUAL4Business will focus on innovative processes and cutting-edge solutions to help managers and decision-makers harness the challenges and leverage the opportunities of the data-driven world, deliver fact-based decisions and reach business value. Focusing on qualitative data analysis methods, Q4B will feature innovative practices and solutions, case studies, panel discussions that provide attendees with knowledge and strategies for successfully improving business performance, from data collection to analytics, business intelligence, decision making and operations…
Topics
- Organizational development
- Human resource systems planning
- Usability and User Experience
- Results
- Insights
- Customer Satisfaction
- Decision Making
- Big data
- Analytics
- Data mining
- Artificial intelligence
- Products Assessment
- Theoretical Models
- Data Collection Techniques (Focus Groups, Observation, Photovoice, Photo Elicitation, among others)
- Mixed Methods
- Data Analysis Techniques (sentiment analysis, social network analysis, content analysis, among others)
- Case Studies
- Ethnographic Studies
- Design Based Research
Why is QUAL4Business different?
QUAL4Business will provide not only a platform for discussion, but also and foremost, a set of tools and guidelines to address businesses’ main challenges in the current world. Issues like COVID-19 and its impact on global and local economies, data protection, Brexit, the role of AI, etc, present risks and opportunities for managers and decision makers. Questions, doubts, uncertainty must be addressed with sustained, data-driven, effective strategies and tools. Q4B will provide attendees with those assets and help them tackle some of the big “whys”, “hows” and “ifs” of today’s challenging decision-making process:
- How can data strategy improve my company’s business strategy?
- What challenges do issues like COVID-19, Brexit, global economy present to my business? And what opportunities?
- What strategies and tools can allow us to tackle those issues and reach business value?
- How can we attract and keep skilled human resources?
- How can creativity help my business?
- How do we put results at the service of business?
- What new technologies and solutions should my company adopt?
Speakers
Helena Pinto
With a degree in Psychology from FPCEUP and an Executive MBA from PBS, started her career in the social area, later moving on to training and consulting…
Sara Rebelo
Holds a master’s degree in Organizational, Social and Work Psychology from the Faculty of Psychology and Educational Sciences of the University of Porto…
Bruna Vieira
Master in Organizational, Social and Work Psychology from the University of Porto (Portugal) and a member of the Portuguese Psychologists Association…
João Ribeiro
Doctoral candidate in Economics at the University of Beira Interior (Covilhã-Portugal). Has been an executive director of the Go-Saúde Group in Portugal since 2016…
Diamantino Ribeiro
Economist and consultant for several companies. Doctorate in Economics, with a Masters in Economics, Law and Management. Degree in Economics, Management and Development…
Alexandru Capatina
INNO OPPO CAPTURING
Professor, PhD. at “Dunarea de Jos” University of Galati, RO; Business Coach at EISMEA (European Innovation Council and SME Executive Agency) and Founder at INNO OPPO CAPTURING…
Fábio Freitas
PhD in Multimedia in Education from the University of Aveiro (Portugal), has over 20 years of experience in organizing national and international events…
António Pedro Costa
One of the researchers of the qualitative analysis software webQDA, and co-author of papers in national and international conferences and journals…
Anis Samet
Professor of Finance at the American University of Sharjah and Timberlake consultant, has published in leading financial journals, such as the Journal of Banking and Finance…
Program
Schedule follows the Lisbon time zone (UTC+00:00). Please confirm the corresponding times in your timezone. All sessions will have simultaneous interpretation (PT and EN).
Tomada de decisão na melhoria de eventos através da avaliação de satisfação dos participantes
Language: PT
Análise da satisfação de clientes através de inquéritos por questionários: como? porquê?
João Ribeiro and Diamantino Ribeiro
Language: PT
Break
The role of a digital memory in Business Innovation Coaching – a qualitative approach
Language: EN
Modelos de trabalho na “era pós-covid”: Uma abordagem multidisciplinar focada em dados qualitativos
Language: PT
Break
Conhecer a opinião das nossas Pessoas: como? porquê?
Language: PT
Benefits of attending
- Learn about the importance of data management and business intelligence in your organization
- Build a successful business strategy
- Create innovative products and services
- Improve customer experience and satisfaction
- Drive notoriety and value to your business
- Network with leaders, managers, decision-makers, researchers around the world
Become a Sponsor
Meet our Sponsors
Talk Presenters
Proposals for Talks are welcome and will be considered by the Organizing Committee. If you would like to present a Talk at QUAL4Business, please submit your proposal in the link below using this template.
Submission deadline: 7th January 2022*
*Talk submission may end sooner if the number of submissions reaches the limit.
Participants
Join QUAL4Business!
- Free Attendance
- Access to all sessions
- Great panel of speakers
- The best case studies
- Network with attendees from around the world
Registration required.