QUAL4Business is an event directed at managers, researchers, decision-makers. The World is creating larger than ever amounts of data and this process tends to increase at higher rates. This presents both challenges and opportunities for businesses around the world. From data collection and analytics, to decision-making, there is a path that should be taken with the support of technology and strategy, to reach optimal results. Implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.